Large-scale social media mining in facebook
Rong Yan · 2011
Facebook has grown into one of the largest websites on the world today with over 700 million users. Many unique technological challenges and related applications have arisen at this scale. In this talk, I will overview a number of Facebook algorithms and applications which mine this massive social data streams for different purposes, such as identifying popular trend in Facebook, detect user happiness, discover latent topics of Facebook users, etc. Moreover, I will also describe other related Facebook applications in the domain of rich media, such as face detection / recognition.