Using SenseCam to capture children's exposure to food marketing

Michelle Barr, Louise N. Signal, Gabrielle L. S. Jenkin, Moira Smith · 2013

Children's exposure to food marketing across multiple everyday settings has not yet been objectively documented. This study aimed to assess the feasibility of using automated camera devices to record children's exposure to food marketing across a variety of settings. A sample of six children (aged 12) wore the ViconRevue 3MP device for a period of two days, following which they attended a focus group to ascertain their experiences of using the device. Automated camera devices may be effective tools for documenting the extent of food marketing in a number of children's settings. However, for this technology to be considered feasible, operational issues with the SenseCam device and the analysis of image data must be resolved.

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