Cinematic analysis of automotive personalization
Christoph Endres, Michael S. Feld, Tim Schwartz, Christian Alfons Müller · 2010
Personalization has become an important aspect in the design of cars and the Human-Machine Interface (HMI). Successful personalization bears the potential of increasing both safety as well as customer satisfaction. In order to reveal innovative concepts in automotive personalization, we present in this paper a cinematic study – an analysis of what the movie industry “invented ” and what might be worthwhile following up upon in research. Thereby, our notion of personalization is twofold: a) tailoring the car or parts of the car to a specific user (group) and b) the car or parts of the car becoming a persona – the latter being relevant with respect to current automotive research activities on the “emotional” car. Based on the analysis of popular movies and TV series from the last four decades, we introduce a scheme that describes personalization concepts as imagined (and maybe even anticipated) by film-makers, whose creative drives have not been slowed down by the restraints of feasibility and costs.