A genre analysis of high-tech marketing white papers: A report of research-in-progress
Jefrey S. Naidoo, Kim Sydow Campbell · 2014
White papers are commonly produced by companies to market high-tech products and services. But little evidence-based guidance is available to aid novices in their creation. To fill this void, we are engaged in an analysis of this genre, including macro-, micro-, and para-linguistic features, for a sample of 20 recent, top-rated white papers.