Academic Search Engine Optimization ( ASEO )
Jöran Beel, Béla Gipp, Erik Jan de Wilde · Journal of Scholarly Publishing · 2009
This article introduces and discusses the concept of academic search engine optimization (ASEO). Based on three recently conducted studies, guidelines are provided on how to optimize scholarly literature for academic search engines in general, and for Google Scholar in particular. In addition, we briefly discuss the risk of researchers' illegitimately ‘over-optimizing’ their articles.