The Design of Gugubarra 2.0: A Tool for Building and Managing Profiles of Web Users
Natascha Hoebel, Sascha Kaufmann, Karsten Tolle, Roberto V. Zicari · 2006
We have introduced the concept of non-obvious user profiles (NOPs) to capture the hypothetical interest of Web users. In this paper we present the design principles and rules of our Gugubarra engine, which is a tool to calculate and visualize these non-obvious user profiles