An approach to improve user experience with conversational recommenders through a 3D virtual environment
David Contreras Aguilar, María Salamó, Inmaculada Rodríguez, Anna Puig · 2014
Nowadays e-commerce websites offer users such a huge amount of products, which far from facilitating the buying process, actually make it more difficult. Hence, recommenders, which learn from users' preferences, are consolidating as valuable instruments to enhance the buying process in the 2D Web. Indeed, 3D virtual environments are an alternative interface for recommenders. They provide the user with an immersive 3D social experience, enabling a richer visualisation and increasing the interaction possibilities with other users and with the recommender. In this paper, we focus on a novel framework to tightly integrate interactive recommendation systems in a 3D virtual environment. Additionally, we evaluate the framework based on several usability criteria. Results demonstrate that users positively valued the experience.