Using Television for Health Education in Rural India
JOHN H.B. IRVING · The American Journal of Chinese Medicine · 1978
The author relates his experiences in adapting the medium of television to the purpose of health education in rural India. Working under the auspices of the Indian Ministry of Information and UNESCO, he gained experience in the "appropriate" application of sophisticated Western technology to the needs of an underdeveloped area. Television is not a panacea for health education needs, but is nevertheless an important element in an overall health care strategy which must also involve the efforts of health administrators and practitioners at every level of society to further public education and the cultivation of preventive measures.