Web Mapping Using Logo on Map
Ximing Hou · The International journal of Multimedia & Its Applications · 2012
The newly proposed Logo on Map (LoM) system consists of three modules: picture extraction module (PEM), logo matching module (LMM) and web mapping module (WMM).Since the first two modules were covered in our previous paper, the third module WMM is described here to present a complete LoM system.Current research is focused on geo-location distribution of brands on Google Maps.Pictures taken by ordinary people are extracted using Picture Extraction Module (PEM).The pictures containing relevant logos are obtained via Logo Matching Module (LMM).Brand distributions are overlaid on Google Maps.In this paper, GPS and brands are briefly described, and the implementation of Web Mapping Module (WMM) based on Google Maps API is detailed.Then several experiments are carried out on the selected top brands.Finally the LMM-pictures are mapped on the Google Maps and the geographical distributions of the brands are visualised.Brand uniqueness is discussed and conclusion is drawn that with unique brand names web mapping can visually reflect the real economic activities of a company in the world.