The analysis of CRM customer information based on data mining
Hong Jiang, Qingsong Yu, Chang Liu, Zhu Qing, Liang Dong Guo · 2013
Customer data in a training institution is analyzed in this paper. Based on cloud computing models, Google Maps API is used to obtain the accurate latitude and longitude geographic coordinates for the customers. With the customer's geographic information as the basic dimensions, an improved data mining algorithm is proposed to cluster the customer information and acquire their clustering characteristics, which can not only support and optimize the marketing promotions, but also analyze and verify the scientific and reasonable distribution of the teaching and training centers.