Constructing and exploring composite items
Senjuti Basu Roy, Sihem Amer-Yahia, Ashish Chawla, Gautam Das, Cong Yu · 2010
Nowadays, online shopping has become a daily activity. Web users purchase a variety of items ranging from books to electronics. The large supply of online products calls for sophisticated techniques to help users explore available items. We propose to build composite items which associate a central item with a set of packages, formed by satellite items, and help users explore them. For example, a user shopping for an iPhone (i.e., the