The importance of customized advertisement delivery using 3D tracking and facial recognition
Mete Taşpınar, Ahmet Teoman Naskalı, Gönen Eren, Merve Kurt · 2012
Interactive technologies impact on every facet of our everyday lives including marketing systems. Digital displays used in advertisement are capable of providing more information about customers hence allow producers to gather a wide ranging database about the number and the attention patterns of the audience. This research proposes a system that engages audience to the advertisement through interactive applications and provides data to the advertiser/producer about their audience.