Dances with multimedia
Liang‐Gee Chen · 2006
The rapid progress of semiconductor technology enables the rising and flourishing of digital multimedia. Fancy terms such as ubiquitous multimedia, mobile multimedia, embedded video, etc., and hot products such as iPod, Camera phone, Portable Multimedia Player, etc., mark our colorful life, now and future. In this talk, I attempt to review the past and present developments of video coding, and to explore some future trends. Then, this talk will discuss the challenging optimization tasks that video codec architects have to face under the stringent time-to-market pressure for applications ranged from low-power mobile multimedia to high definition video. Design issues, optimization techniques, and case studies are presented. What we have learned is that multimedia SOC design is a beautiful but challenging dance among video codec HW/SW designers, transistors and video bits.