A characterization of online browsing behavior
Ravi Kumar, Andrew Tomkins · 2010
In this paper, we undertake a large-scale study of online user behavior based on search and toolbar logs. We propose a new CCS taxonomy of pageviews consisting of Content (news, portals, games, verticals, multimedia), Communication (email, social networking, forums, blogs, chat), and Search (Web search, item search, multimedia search). We show that roughly half of all pageviews online are content, one-third are communications, and the remaining one-sixth are search. We then give further breakdowns to characterize the pageviews within each high-level category.