Finding Treasure Buried in Data

Cecilio Mar Molinero, Carlos Serrano‐Cinca · OR Insight · 2000

The main characteristics of multivariate data can be made explicit by means of a statistical map. Multidimensional Scaling (MDS) provides a series of techniques to project the main features of the data in the form of maps. We survey the application of MDS in Management and give an example of its use. MDS maps can be augmented with the results of other multivariate statistical techniques.

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