Engaging theatre audiences before the play
Mariza Dima · 2013
In this paper I present Mobile Stories, a design-led project that explored ways of playfully motivating and engaging theatre audiences in their journey before the premiere of a theatrical play. The project used the art of storytelling and mobile technology to engage the audience in a creative way. The ultimate goal was to investigate innovative ways of connecting theatres with their audiences in meaningful organic relationships that can be sustained.