An intelligent content strategy for the enterprise
Ann Rockley, Joe Gollner · Bulletin of the American Society for Information Science and Technology · 2011
This limitation explains why there has been a steady increase in interest being directed toward open content standards [3] and specifically the Extensible Markup Language (XML) [4].If we design and prepare content in a way that is completely portable and open, then a wide range of applications can be used to automate common content tasks such as formatting.If we make the content intelligent by tagging and structuring it, designing and preparing it for discovery and reuse, we can be freed from managing it within the "black boxes" of completed documents.We can move forward to actually managing the content itself once we take the step of making it intelligent.Intelligent content is content that is structurally rich and semantically categorized, and is therefore automatically discoverable, reusable, reconfigurable and adaptable.Let's look at this definition of intelligent content in a little more detail.