Study of the Cluster Analysis Algorithm for Radio Advertising

Jihong Liu, Yu Tao Fu, Qi Zhang, Yuting Geng · Applied Mechanics and Materials · 2015

Some key technologies for clustering the radio advertising are introduced firstly. Then the design and implementation of the system are presented. The system analyzes the cluster characters for radio advertising by principal component analysis. It could be used to capture the radio ads’ time slots. This system shows a way to analyze audio data, and could be used to classify and identify different audio ads. Therefore, it has a wonderful application prospect.

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