THE SOCIAL NATURE OF INFORMATION AND THE ROLE OF TRUST
Cristiano Castelfranchi · International Journal of Cooperative Information Systems · 2002
In this paper, I claim that "information" is a social construct, is created and tailored on purpose by somebody for somebody else or collectively, accepted, believed, or propagated through social interactions. In particular, I argue about the essential social nature of several crucial aspects of information in IT and specifically in relation to Information Agents. After situating this view of information within the broader perspective of Social Artificial Intelligence — the new AI paradigm — I analyize the intrinsic social aspects of information ontology, search and access, presentation, overload, credibility and sources, value. The issue of real "collaboration" in providing information deserves special attention and I introduce our theory of over-help and of the ability to provide something different from what is requested in order to satisfy the real need beyond the request. In the second part, I focus on the crucial role of trust (an intrinsically social and cognitive notion) for dealing with information and sources especially on the web. My objective is to claim that: if information per se is a social construct, then its technology should be socially designed and integrated, and that machines must be involved in real social relationships because they have to mediate them among humans. It is necessary incorporating some part of this social knowledge and capability in the information technology itself, especially in adaptive and interacting "agents" and MAS.