Successful strategies for selling usability into organisations
Sarah Bloomer, Susan J. Wolfe · 1999
Usability is successfully integrated into an organisation when a strategy is developed which leads to key usability benefits and supports overall business objectives. Usability is practised by a large number of software developers, but has yet to gain wide acceptance within organisations. Communicating the value of usability must happen across multiple levels of an organisation, and requires speaking several "languages". This practical, hands-on tutorial covers a step by step approach to convincing management or potential clients of the value of usability, in terms each group understands. It examines what is required to develop a usability strategy for a whole organisation to finding data to convince stakeholders of a single usability activity.