Neural Modeling of Buying Behaviour for E-Commerce from Clicking Patterns
Zhenzhou Wu, Bao Hong Tan, Rubing Duan, Yong Liu, Rick Siow Mong Goh · 2015
In our study, we investigate the effectiveness of different models to the purchasing behaviour at YOOCHOOSE website. This paper provide a direct method in modeling the buying pattern in a clicking session by simply using the time-stamp of the clicks and show that the result is comparable to using more massive feature engineering that requires session summarizing. Our proposed method requires much lesser feature engineering and more natural modeling of the click events directly in a typical purchasing session in e-commerce.