Context-Adaptive Matrix Factorization for Multi-Context Recommendation
Tong Man, Huawei Shen, Junming Huang, Xueqi Cheng · 2015
Data sparsity is a long-standing challenge for recommender systems based on collaborative filtering. A promising solution for this problem is multi-context recommendation, i.e., leveraging users' explicit or implicit feedback from multiple contexts. In multi-context recommendation, various types of interactions between entities (users and items) are combined to alleviate data sparsity of a single context in a collective manner. Two issues are crucial for multi-context recommendation: (1) How to differentiate context-specific factors from entity-intrinsic factors shared across contexts? (2) How to capture the salient phenomenon that some entities are insensitive to contexts while others are remarkably context-dependent? Previous methods either do not consider context-specific factors, or assume that a context imposes equal influence on different entities, limiting their capability of combating data sparsity problem by taking full advantage of multiple contexts.