Cultural Dependency of Quality Perception and Web Page Evaluation Guidelines: Results from a Survey.
Tatjana de la Cruz, Thomas Mandl, Christa Womser‐Hacker · 2005
Abstract Guidelines for the evaluation existing web pages exist in abundance. Weanalyzed several guidelines from different cultures and found substantialdifferences. A questionnaire was developed to investigate, whether usersfrom different cultures apply different factors for the evaluation of webpages. The questionnaire was used in a study with over 350 internet usersmainly from Peru and Germany. Several relevant differences between the twocultures were identified. 1 Quality of Web Pages The low quality of many web pages in widely discussed. Quality mayconcern interaction as well as content or presentation. A helpful frameworkfor discussing the quality of information products is provided by Huang et al. (1999). It is shown in table 1. Table 1: Categories of information quality (IQ) (Huang et al. 1999) IQ Category IQ Dimensions x Intrinsic IQ Accuracy, objectivity, believability, reputationx Contextual IQ Relevancy, value-added, timeliness,completeness, amount of informationx RepresentationalIQInterpretability, ease of understanding, conciserepresentation, consistent representationx Accessibility IQ Access, security© P&SI 2005 15 ISBN 0-9722184-7-5