Customer Segmentation Based on Context Preference Mining for Mobile Service
Mu Hai Hu, Shu Qin Cai, Ting Ting Tan · Advanced materials research · 2011
An increasing web services run in mobile context. Context may influence customer potential needs and buying behaviors in some specific situation. However existent customer segmentation method do not attach importance to context factors, which weakly support the development of context-sensitive mobile service . Therefore a mobile customer segmentation method based on context is proposed and validated by a case. The further research is mentioned in the end of the paper.