THE WHEEL AND THE TABLE: THE RELATIVE MERITS OF TWO ALTERNATIVE INSTRUMENTS FOR COLLECTING SEMANTIC‐TYPE DATA
Christopher Orpen · British Journal of Educational Psychology · 1972
S ummary . A number of semantic scales were presented to subjects in either a wheel format or a more traditional tabular format. The wheel is shown to be ( a ) more reliable; ( b ) less susceptible to patterning of responses, while ( c ) the influence of ordering of scales on responses is reduced. It is contended, therefore, that it is better, in certain circumstances, to use the wheel format rather than the conventional format in collecting semantic‐type data.