Generating Ideas Using Randomized Search Methods: A Method of Managed Convergence
Graham Hitchings, Sara L. Cox · Management Decision · 1992
In the light of experience, traditional ways of using the technique of brainstorming are examined. Flaws in the technique include dominance, fixation, inhibition, lack of structure and noise. Describes a method that has been devised which involves randomization, small group working and managed convergence towards better ideas, solutions, designs or products. The technique is not time‐constrained and is carried out in a relaxed atmosphere, conducive to producing a higher quality result.