Perspectives on Sentiment Analysis
Helen Kennedy · Journal of Broadcasting & Electronic Media · 2012
One of the consequences of the widespread use of social media is the equally widespread availability of all sorts of once intimate and private stuff: textual, visual, and affective. From this, a new form of labor arises: the mining of social media data. One type of social media data mining is sentiment analysis, the application of a range of technologies to determine sentiments expressed within social media about particular topics. This article maps out a range of emerging perspectives on sentiment analysis and argues that these sometimes-competing views need to be brought together, so that analyses of new socio-technical phenomena like sentiment analysis can be rich and rounded.