Application of Decision Trees in Mining High-Value Credit Card Customers
Wang Jian, Bo Yuan, Wenhuang Liu · 2008
Along with the rapid growth of credit card market in China, each bank has already accumulated a large number of customers.Since it is well known that the majority of the profit usually comes from a small portion of the customers, how to identify high-value customers is an important issue to be addressed in the banking industry.The purpose of this paper is to show how a popular data mining model can be used to help banks predict highly profitable customers based on just a few customer attributes.