Measuring the impact of your web site
Robert Williams Buchanan, Charles Lukaszewski · 1997
MEASUREMENT STRATEGY AND PLANNING Planning and Measurement Essentials Measurement and Site Justification Measurement Strategies and Sources Measurement Opportunities in Site Features MEASUREMENTS AND CONSOLIDATION Impact Measures Consolidated Measures Raw Measures ANALYSIS AND ACTIONS How Often Should You Evaluate Measures? What Do Your Measures Mean? Content Evolution Choices Strategy and Promotion Choices Measuring Intranets Measuring the Impact of Your Web Site Online Index.