Research of Web Data Mining in Personalized Recommendation Service
Ge Wang, Chan Juan Liu, Peng Bo Pu · Advanced materials research · 2012
To offer personalized recommendation service to web users, it adopts improved FP-Growth algorithm, introduces its implementation methods and directly applies it to the recessive knowledge mining of web site information category in details. Via mining the website data and analysing association rules, useful relavant knowledge is obtained, tendancy of website visiting can be prediced and personalized service will be prescribed which make website more friendly and satisfactory.