Styles of play in immersive and interactive story
Steven P. Dow, Blair MacIntyre, Michael Mateas · 2008
In this paper, we offer an empirical investigation of AR Façade, an Immersive and Interactive Story where players interact with an animated married couple through an augmented reality (AR) interface that allows for unconstrained body movement and speech communication. We conducted a "mixed-method" in-depth analysis of thirty-three players during a gallery installation of the experience and identified five emergent "styles of play". We present qualitative case studies to illustrate the diverse behavior of participants and then we analyze quantitative differences that can lead to improved player modeling. Like prior work on play types in other media environments, our work elucidates the range of behaviors that can emerge in immersive and interactive stories.