An Initial Model of Persuasive Design in Web based Learning Environment
Nor Aziah Daud, Noraidah Sahari Ashaari, Zurina Muda · Procedia Technology · 2013
This study identifies appropriate persuasive components of Web-based learning (WBL) design in order to influence and to persuade learners to use the learning activities provided in online learning environment. The study first examines related previous model to discover the weaknesses and the lacking in the model construction as a guide to develop the new model for WBL design. The result of this study has identified 23 persuasive components as an initial component pool that appropriate to WBL. These persuasion components then divided into three dimensions to suit to the learning environment. The implementation of components in WBL is then analyzed in order to eliminate the redundancy of the component features. This research then concludes by discussing the future work of the research as possible directions to accomplish the construction of the model.