A Study on the Importance-Satisfaction Analysis of Consignment Sale Factors of Fisheries Cooperatives -A Case of the Oyster Hanging Fisheries Cooperatives-
Jung-Hun Song, Bo-Gyeong Park · Journal of Fisheries and Marine Sciences Education · 2014
In order to enhance consignment sale businesses of fisheries cooperatives, it is needed to seek measures to accept needs of customers who use the fisheries cooperatives consignment sale market by examining recognition of fishermen. Thus, the purpose of this study is to develop measurement items and scales of the consignment sale factors for fishermen of the fisheries cooperatives port consignment sale market, and to determine the difference between consignment sale factors importance and satisfaction of fishermen. For this, it conducted a survey targeting fishermen who use the fishery product port market consignment sale of the oyster hanging fisheries cooperatives. It used the Importance-Satisfaction Analysis (ISA) for an analysis tool.