Tutorial on Personalization for Behaviour Change
Judith Masthoff, Julita Vassileva · 2015
Digital behaviour interventions aim to encourage and support people to change their behaviour, for their own or communal benefits. Personalization plays an important role in this, as the most effective persuasive and motivational strategies are likely to depend on user characteristics. This tutorial covers the role of personalization in behaviour change technology, and methods and techniques to design personalized behaviour change technology.