Scalable and elastic realtime click stream analysis using StreamMine3G
André Martin, Andrey Brito, Christof W. Fetzer · 2014
Click stream analysis is a common approach for analyzing customer behavior during the navigation through e-commerce or social network sites. Performing such an analysis in real-time opens up new business opportunities as well as increases revenues as recommendations can be generated on the fly making a previously unknown product to the potential customer attractive.