Vendor credibility in e-shops design in Poland
Igor Garnik · 2006
A survey, preformed by the author with the use of electronic questionnaires, was aimed to identify factors affecting user-perceived credibility of vendors (e-shops) in the Polish market. The survey identified specific features of e-shops, which affect credibility of Polish vendors perceived by local consumers, with declared impact of these features on the user willingness to make a final purchase. As a result of the author's research a descriptive model of vendor's credibility was worked out and then verified in an experimental study.