Pick a medium, but not just any medium
Cindy Meneghin · 1991
In these austere times, we are sensitive to the' image as well as the reality of time and monetary expense dedicated to communication.However, the investigation and use of multiple and varied communication vehicles to best convey our information to our equally varied audience is crucial to our service.WHAT'S THE MESSAGE Wait!Before you start anything, you should first decide what is it you need to say.Your message could be singular or multi dimensional.Ask yourself, 'What do they need to know about...?" This could lead you to volumes of information, so you might need to prioritize and trim.Asking 'Why do they need to know...