Content Dissemination on Location-Based Communities: A Comparative Analysis

Elena Pagani, Gian Paolo Rossi · 2013

This paper focuses on content dissemination in location-centered communities and provides the first comparative analysis of two forwarding algorithms on real scenario, namely, Profile Cast - which has been on purposely designed for this environment - and Interest Cast - which by contrast addresses more general settings. The paper provides quantitative evaluation of relevant metrics (i.e. community coverage, delivery delay, energy/message efficiency) to be considered whenever attempting to spread contents to the persons that are used to visit the same location. Moreover, the experiment allows to give an insight on the problems arising when deploying these protocols on real settings and an empirical evaluation of two different approaches. Profile Cast leverages mechanisms to automatically extract the intrinsic characteristics of the users from their behavior pattern, a content generated by a node is implicitly addressed to users with similar behavior as the source. Interest Cast matches content tags against interests explicitly expressed by the users.

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