Defamiliarization in innovation and usability

Charline Poirier, Calum Pringle · 2012

This workshop will explore how defamiliarization - a process of slowing down perception - can be exploited as a bridge between usability and innovation. This workship will investigate: 1) how to use defamiliarization to support innovation; 2) how to evaluate defamiliarization by means of user testing; and 3) reflection around the creation of design guidelines specific to defamiliarization.

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