Marketing Model Investigation of Cable Television Service Based on BP Neural Network and Decision Tree
Bing Xiang Liu, Xu Dong Wu, Ying Xi Li, Xie Wei Wang · Advanced materials research · 2013
This paper takes more than four hundred records of some cable television system for example, makes data mining according to users data record, uses BP neural network and decision tree method respectively to have model building and finds the best model fits for users to order press service. The results of the experiment validate the methods feasibility and validity.