Businesses Can Profit from Information Warfare Tactics
Perry G. Luzwick · Computer Fraud & Security · 2001
CBS, a multimedia entertainment company, claimed that over 130 million viewers around the world watched the latest Super Bowl, the final game of the American football season. The Super Bowl can command over US$1 million for a 30-second television advertisment. The game means big money to a lot of people. By one estimate, as many as 200 000 people thought it was less than super because they never had an opportunity to watch the game.