Simplified Recommendation Algorithm Based on Content and Clustering in E-Commerce
Bing Xu, Yong Hai Yu · Advanced materials research · 2011
With the prosperity of e-commerce, more and more people willing to perform web shopping, the traditional recommendation algorithm makes the quality of system decreased dramatically in this situation. To solve this problem, we present a simplified recommendation algorithm that combines the content and clustering techniques to calculate the customer’s nearest neighbor. Experimental results show the efficiency of our algorithm.