Factors formatting perceptional impression in 3-D cyber spaces
Mi Sun Lee, Mi-Gi Han, Joo-Youn Park, Park Su-e · 2009
Online spaces are being transformed into new social spaces with a variety of interpersonal relationships and social activities. Especially, cyber spaces based on three dimensions show various cross-cultural social relationships and activities compared with cyber spaces based on two dimensions. These phenomena have different characteristics, depending on users' cultural backgrounds. Relating to social issues in online spaces, many preliminary studies have been conducted. Especially, impressions have been considered important subjects related with social networks. In spite of that, sufficient cross-cultural research related with impressions in online spaces has not been conducted, especially based on 3-D cyber spaces. Therefore, the main goals of this study were to extract 3-D cyber factors formatting perceptional impressions and compare those factors based on cultural differences. In the preliminary research, we identified six impressions dimensions in 3-D cyber space: F1.Cheerful, F2.Logical, F3.Violent, F4.Selfish, F5.Warm, and F6.Seclusive (Lee, Kim & Park, 2009).