Data-driven persona development
Jennifer McGinn, Nalini P. Kotamraju · 2008
Much has been written on creating personas --- both what they are good for, and how to create them. A common problem with personas is that they are not based on real customer data, and if they are, the data set is not of a sample size that can be considered statistically significant. In this paper, we describe a new method for creating and validating personas, based on the statistical analysis of data, which is fast and cost effective.