Automatic evaluation of credibility on the Web
Marcus Wassmer, Caroline M. Eastman · Proceedings of the American Society for Information Science and Technology · 2005
Abstract A system to automatically assess credibility of web sites is described. The system uses information about credentials, advertisements, and web design to produce a credibility measure. The system was tested on several web sites in the medical domain. It selected the same three domains as most credible as did two manual rankings from the Wall Street Journal and a Stanford University research study.