The Applications of Web Mining in E-commerce
Hai‐Tao Zhang, Jijun Xiao · 2010
With the rapid growth of Internet information, the common topic of E-commerce enterprises is how to mine and utilize web information effectively. The paper introduces the categories and major steps of web mining, and discusses the applications of web mining in E-commerce such as marketing on the web, customer relationship management, commodity personalization recommendation, and so on.