Research on Response Model of Data Mining
Sheng Liu, Lili He, Binfei Shao · 2014
Response model is one of the most frequently used predictive model. So I make a comprehensive introduction about basic concepts, key functions and main contents of response model and evaluated the model. Through design for utility function and attribute weights to get market value function. In this progress, positive cases and negative cases must be considered. Calculating market value can help enterprises to sort the customers.