Badvertisements: Stealthy Click-Fraud with Unwitting Accessories
Mona Praful Gandhi, Markus Jakobsson, A. Ratkiewicz · Journal of Digital Forensic Practice · 2006
We describe a new type of threat to the Internet infrastructure, in the shape of a highly efficient but very well camouflaged click-fraud attack on the advertising infrastructure. The attack, which we refer to as a “badvertisement,” is described and experimentally verified on several prominent advertisement schemes. This stealthy attack can be thought of as a threatening mutation of spam and phishing attacks, with which it has many commonalities, except for the fact that it is not the targeted individual who is the victim in the attack, but the unwitting advertiser.