How 4D effects cause different types of presence experience?
Eun-Ji Oh, Minkyoung Lee, Sujin Lee · 2011
4D is a kind of marketing term, 4D film is a system that is added to various special effects like smell and vibration in the 3D films. Because the system means a technology is added to 3D visual system (3D+1D), it is called 4D. Since 2007 4Ds introduction, 4D system added more entertainment factor like a kind of theme park gives great benefit to film production. But in 4D films, audiences experience is showed different result depending on how 4D effects applied to. When 4D effect wasnt provided in a proper way, it is acting as interference to audience. This paper showed new audiences expience in 4D film and how 4D physical effects influence the audiences expience, Presence. For this study, a total of 7 films screened in South Korea in 2010 were chosen in the various genres and indepth interviews were conducted on an audience of 7 films. The interview results were analyzed through Ground Theory, which is a qualitative analysis method.