Price Negotiation Model in E-Commerce
Jinkai Wang · 2008
With the rapid development of electronic commerce, more and more people have begun to go shopping on the Internet. Price negotiation has become increasingly important for two reasons. From the consumer's view, price negotiation provides an opportunity to debate the price; from the vendor's view, the ability to negotiate the price allows for flexibility in pricing that a rigidly fixed price cannot offer. An obstacle that hinders the development of electronic commerce is that price negotiation on the Internet is not like shopping in store. In this paper, the author wants to design an agent-based price negotiation system for electronic commerce. It would allow the seller to negotiate with the buyers on the Internet. Firstly we put forward a framework of agent-based price negotiation, then we propose a price negotiation model based on equilibrium theory of game theory. Finally, the paper describes the behavior definition of agent and explains the rules for communication between agents.